Madonna tops HEAT Index on USA today website

#1 Madonna
with total of 472 points

The Index ranks celebrities according to the media exposure they've
received. To do this, USA TODAY tracks their appearances in print,
online and on TV by monitoring 11 entertainment news outlets. Each
week, we note when a celeb appeared on a magazine cover or was among
the top stories on a TV news report or a website. Points are awarded
for each appearance based on the prominence of each outlet. Outlets
tracked include TV's Entertainment Tonight, websites USATODAY.com, tmz.com and x17online, and publications In Touch, Life & Style, National Enquirer, OK!, People, Star and Us Weekly.


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