7.14.2009

More on the LV Autumn/Winter fashion Campaign


See Madonna in a different light as the face of Louis Vuitton's Autumn/Winter fashion campaign.


The vivid red satin clutch strikes out against the dreamlike effects of Man Ray’s solarisation technique in this engineered image.
The vivid red satin clutch strikes out against the dreamlike effects of Man Ray's solarisation technique in this engineered image.
AFTER an acclaimed Spring/Summer fashion campaign for Louis Vuitton this year, Queen of Pop Madonna gladly signed on to appear for a second consecutive season as the face for the latest Autumn/Winter of the French luxury brand.

Shot in a New York studio, the Material Girl once again strikes her Vogue poses for her long-time collaborator and influential fashion photographer Steven Meisel in a campaign which artistic director Marc Jacobs promises to be spectacularly different from the previous one.

He started by drawing inspirations from the photographs of Man Ray, an artistic photographer who perfected the technique of solarisation (a partial reversal of light and dark values around a form like a negative image), and the lush colours and draperies of the Art-Deco paintings of Tamara de Lempicka (Madonna is a big fan and keen collector of her artwork).

The amazing result is a series of sophisticated portraits of Madonna in a softer and more intimate style, much like the paintings of Lempicka, but a far cry from the bolder previous campaign.


Reminiscent of the golden age of Hollywood glamorous portraiture, she leans artfully on a sofa or poses on an armchair against the lush curtain in the background.

Unlike the saturated treatment of the last series, the images for this Fall campaign have richer colour tones and are artistically tweaked with Man Ray's photographic technique of solarisation to create a flawless mannequin finish and almost dreamlike effect on Madonna's face while the Monogram Louis Vuitton bags are less disturbed to strike out on their own.

In the seven engineered yet arresting visuals that aim to highlight the Louis Vuitton Monogram handbags of the season, Madonna models the key pieces from the 1980s inspired ready-to-wear Fall collection of ruffled silks, puffy skirts, laced pieces, extravagant accessories, thigh high boots and the infamous bunny ears (which were first seen on her at the recent Met Ball in New York) that were such a hit on the runway.

A fetching styling touch to the 80s vibe was the addition of the finger-less gloves throughout the series that harks back to Madonna's early Desperately Seeking Susan days.

"While the two campaigns look different, there is also a unity about them, so it now feels like we have completed both parts of the story," said Jacobs in a press release.

A behind-the-scenes video of the shoot will go on-line on www.louisvuitton.com next month when the advertising campaign is launched worldwide.

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Thanks!
Jeannie

email: Madonnasworld@gmail.com
Website: www.madonnasworld.com