Madonna just signed a giant fashion deal that will enable her to have hands in multiple existing brands as well as start new ones. Along with her manager, Guy Oseary, she forms MG Icon with brand-management firm Iconix, which owns labels like Candie's and Rampage along with stakes in other labels, such as Ed Hardy. Madonna and Guy (the "G" in "MG Icon," which surprisingly doesn't stand for "Material Girl Icon") will own a 50 percent stake in the company while Iconix owns the other half.
This new deal should enable Madonna, whose control-freak tendencies are said to have gotten in the way of fashion and beauty deals in the past, to finally get a fragrance off the ground. She could also endorse labels like Danskin and always-scary Jersey Shore favorite Ed Hardy. But this doesn't just mean she'll wear the stuff: Control freak that she is, "she'd probably be involved in design, photo shoots, everything," says the CEO of Iconix.
But before she can straddle "the Situation" in a music video (Jesus who?), she's rolling out a juniors' lifestyle collection for Macy's, inspired by her 13-year-old daughter Lourdes. The line will start with apparel, footwear, handbags, and jewelry ranging in price from $12 to $40 and will hit stores in time for back-to-school.
Lourdes is heavily involved in the line, and goes to design meetings with Macy's executives, such as chief merchandising officer Jeff Gennette. "Lourdes has an incredible sense of style," he told WWD. No details on what the line will actually look like have been provided. But we're imagining something along the lines of a cross between Rampage, Ed Hardy, Topshop, and Madonna's signature bustiers:
source: NY MAG
From global pop sensation to , is there anything can't do? Apparently not. Joining forces with Iconix Brand Group, Inc. (the company behind such labels as Candie's and Badgley Mischka), the Queen of Pop is set to take the fashion world by storm with the launch of her own style empire, called MG Icon. "Joining forces with Iconix to bring my fashion ideas to consumers is very exciting for me," says Madonna in a press release. First up will be a junior collection, appropriately labeled Material Girl. Launching exclusively at Macy's stores and Macys.com in August 2010, Material Girl will include apparel, footwear, handbags and jewelry — all retailing from $12-$40. The collection was inspired and designed by both Madonna and her daughter Lourdes along with the in-house fashion team at Iconix Brand Group. And come 2011, Madonna plans to add beauty and fragrance options to her juniors line, so stay tuned for more details on Madonna's growing fashion brand. For now, we're counting down the days till we see what cutting-edge designs this quirky mother-daughter team come up with! Tell us: Will you buy Madonna's designs?–Andrea DeSimone
source: PEOPLE magazine