Madonna sends male models to launch perfume

Madonna knows how to win the hearts and minds of beauty editors. With a new fragrance to promote called Truth or Dare, how does the original Material Girl make an impression on journalists drowning in perfume samples and inundated with makeup freebies? She sends the female-dominated offices of a glossy all a flutter by sending her perfume hand-delivered by two male models.

Madonna to launch a fragrance

Allure 's Beauty News Editor, Heather Muir was greeted by a model dressed all in black and another in white: the scent is "a white floral that plays on dual forces: gardenia and tuberose" - two notes that remind Madge of her mother.

Truth or Dare will be unveiled in the UK in May 2012.

"I have always been obsessed by fragrance," Madonna told WWD last month. "And for years I wanted to create something personal that was an expression of me but that other people could relate to as well. Something honest, and yet daring, hence the name Truth or Dare".

Courtesy of allure magazine