Madonna has tapped Georgia May Jagger as the newest face of her Material Girl line.
The 53-year-old star's clothing range with her daughter Lourdes regularly features a celebrity face and now Georgia is set to star in advertisements for the newest Juniors line.
According to WWD, the 20-year-old star will appear in a "back-to-school campaign for the brand".
Georgia is thrilled about the new appointment.
"To be handpicked by Madonna and Lola [Lourdes] as the new face of Material Girl is truly amazing," she gushed to the fashion website.
Madonna's Material Girl line is stocked exclusively at Macy's in the US and The Bay in Canada and is set to launch in Europe and Australia this summer.
Georgia is no stranger to advertising campaigns. The daughter of Sir Mick Jagger is also the face of Hudson Jeans and Rimmel Cosmetics. She stars in a range of TV commercials for the beauty giant.
Previous celebrity faces of the Material Girl line include Kelly Osbourne and Taylor Momsen.