1.02.2014

Madonna to attend grand opening of Hard Candy Fitness Toronto on February 11

FOR IMMEDIATE RELEASE – January 2, 2014
Madonna to attend grand opening of Hard Candy Fitness Toronto on February 11
Hard Candy Fitness members from around the world will audition to work out with the Material Girl at event
TORONTO, ON – Hard Candy Fitness®, the global luxury fitness brand in partnership with Madonna and New Evolution Ventures (NeV), today announced that Madonna will host the official grand opening of Hard Candy Fitness® Toronto on Tuesday, February 11, 2014. The stunning 42,000 sq. ft. club is located in the heart of Toronto, in the Aura building at College Park (382 Yonge St.). The facility, which opened for workouts in October, is the brand's largest in North America and only club in Canada and the United States.

As part of the festivities, Madonna is scheduled to lead her signature Addicted to Sweat cardio-based dance class with the Hard Candy Fitness Performance Team. In addition to a selected group of Toronto club members, Hard Candy Fitness clubs from around the world will hold auditions to send members to work out with Madonna live at the event. Auditions will take place at Hard Candy Fitness clubs at the end of January, and the selected winners will be flown to Toronto. Auditions for Hard Candy Fitness Toronto members will take place on January 30 and February 1, with final cut auditions on February 10.


"We are very excited to share news of Madonna's visit to our club and proud to host Hard Candy Fitness members from around the world at the grand opening," said Leonard Schlemmco-owner of Hard Candy Fitness Toronto.

Hard Candy Fitness has also recently opened clubs in Berlin and Rome, joining existing locations in Sydney, Santiago, Mexico City, Moscow, and St. Petersburg, Russia. The brand is expected to announce the opening of multiple locations this year, as it continues its expansion into destination cities around the world.

In Toronto, first round member auditions will be held at Hard Candy Fitness Toronto on Thursday, January 30 from 7:30 to 10 p.m. and Saturday, February 1 from 1 to 4 p.m. Final cut auditions will be held on Monday, February 10. You must be a member of Hard Candy Fitness Toronto before January 30 to qualify for auditions. Those who make the final cut must be available all day on February 10 and 11. For more information about the Toronto club, exclusive membership opportunities, and how to enter the auditions, call 416.979.1645, visit www.hardcandyfitnesstoronto.com, or emailinfo@hardcandyfitnesstoronto.com.  
Twitter:        @HCFToronto
Facebook:   Hard Candy Fitness Toronto
Website:      www.hardcandyfitnesstoronto.com

For interview requests or high-res photography of Hard Candy Fitness Toronto, please contact:
Christie Hill, rock-it promotions, inc. at 416.656.0707 ext. 110 or christie@rockitpromo.com
Ashley Ballantyne, rock-it promotions, inc. 416.656.0707 ext. 111 or ashleyb@rockitpromo.com


Press Contact for Madonna:
Liz Rosenberg, Liz Rosenberg Media, at 212.991.4290 or liz@lizrosenbergmedia.com
New Evolution Ventures Media Contact: 
Linell Killus, Chief Marketing Officer, at 925.297.6372 or linell@nev.com
About Hard Candy Fitness: Hard Candy Fitness is a global luxury fitness brand with a distinctive footprint. Clubs are focused on innovative group fitness programming and personalized fitness training. The brand was created in 2010 by Madonna, the world's leading female pop-icon and well-known fitness enthusiast, and New Evolution Ventures, the world's leading expert in fitness club development and operations. Hard Candy Fitness currently has club locations in Moscow, St. Petersburg, Santiago, Sydney, Mexico City, Rome, and Berlin. For more information, please visitwww.hardcandyfitness.com.
About New Evolution Ventures® (NeV): Based in Northern California, New Evolution Ventures® (NeV) has a two-decade plus record of success in delivering superior returns on investment, specializing in the acquisition, development and operations management of both domestic and international fitness endeavors.  Founded in 2008 by Mark Mastrov, Jim Rowley and Mike Feeney and following a strategic partnership with Vision Capital in 2011, the current team of NeV professionals is setting industry-wide standards one brand at a time. Operations have spanned over 20 countries worldwide and included hundreds of facilities. Our team's industry experience has positioned NeV as a global leader in its field, expanding and reinventing the vision of fitness. For more information, visit www.nev.com.  
Hard Candy Fitness Toronto. Image courtesy of Jennifer Toole.